Electric Sounds: Technological Change and the Rise of Corporate Mass Media (Film and Culture Series) - Tapa dura

Overall, Wurtzler's book is a very profitable read and will be most helpful for those who seek parallels to our media present in the past and want to understand the "mutually reinforcing" relationship between new media and extant matrices of economics, politics, and culture. -- Heidi Tworek H-Net Extensively researched... Recommended. Choice Electric Sounds is well written and engaging, presenting a fine balance of detailed analysis and social and cultural overview. -- Jody Pennington The Journal of American History An important contribution to the history of technology as well as media studies. -- Gerd Horten American Historical Review An amazing historical account... the depth of [Wurtzler's] research is stunning. Choice (paperback) Well-argued and thought-provoking study -- Heidi Tworek Jhistory

Electric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema. The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework on which U.S. communications policy continues to be based, the development of several powerful media conglomerates, and the birth of a new acoustic commodity in which a single story, song, or other product was made available to consumers in multiple media forms and formats. But what role would this new media play in society? Celebrants saw an opportunity for educational and cultural uplift; critics feared the degradation of the standards of public taste. Some believed acoustic media would fulfill the promise of participatory democracy by better informing the public, while others saw an opportunity for manipulation. The innovations of this period prompted not only a restructuring and consolidation of corporate mass media interests and a shift in the conventions and patterns of media consumption but also a renegotiation of the social functions assigned to mass media forms. Steve J. Wurtzler's impeccably researched history adds a new dimension to the study of sound media, proving that the ultimate form technology takes is never predetermined. Rather, it is shaped by conflicting visions of technological possibility in economic, cultural, and political realms. Electric Sounds also illustrates the process through which technologies become media and the ways in which media are integrated into American life.