Artículos relacionados a Brandstorm: Surviving and Thriving in the New Consumer-Led...
Sinopsis
From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book!--Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business "From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it." --Expert Marketer Magazine "In this smart and engaging book, Liz Nickles shows how to make the occasionally-overwhelming new media environment work for you - by creating resilient and pervasive brands." --John Gerzema, bestselling author of The Brand Bubble and Spend Shift "In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book!" --Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business "In the fractured but exciting brand game of today, only BRANDSTORM gives you a most modern roadmap complete with never- heard stories and really unexpected solutions." --Charlotte Beers, former CEO and Chairman, Ogilvy & Mather Worldwide, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, and author of I'd Rather Be in Charge. "An interesting, well-written overview of the state of the chaotic branding business today, filled with fascinating stories and anecdotes." --Al Ries, author of War in the Boardroom "The brand mantra for the 21st century is 'be powerful, be kind'. If you read only one book to guide you to achieve that worthy goal, this is the one." --Milton Pedraza, CEO, Luxury Institute, LLC "If you're interested in the future of communication - this is the book for you. From one of the great communicators in the industry." --Richard Kirshenbaum, CEO NSG/SWAT and author of MADBOY "Liz Nickles dissects the appeal and almost formulaic etiology of killer brands both old and new. BrandStorm then takes the fascinating approach of measuring these successes through the ever-evolving lens of social media. How does real time interactivity with the end user make or break a brand? From Hermes to Justin Bieber, this book is for marketers and brand managers who seek insight on the connections between remarkably successful brands and the online relationship with their consumers." --Tynicka Battle, Founder and CEO, ThinkTank Digital "Branding has undergone a major change in the last few years, and now brands can be created or destroyed in a matter of weeks. In this tour de force, Liz Nickles provides a history lesson and road map for marketers to understand the new world of brand management. A must read." --Robert Blattberg, McGuire Professor of Marketing, Carnegie Mellon University From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. Expert Marketer Magazine In this smart and engaging book, Liz Nickles shows how to make the occasionally-overwhelming new media environment work for you - by creating resilient and pervasive brands. John Gerzema, bestselling author of The Brand Bubble and Spend Shift In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book! Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business In the fractured but exciting brand game of today, only BRANDSTORM gives you a most modern roadmap complete with never- heard stories and really unexpected solutions. Charlotte Beers, former CEO and Chairman, Ogilvy & Mather Worldwide, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, and author of I'd Rather Be in Charge. An interesting, well-written overview of the state of the chaotic branding business today, filled with fascinating stories and anecdotes. Al Ries, author of War in the Boardroom The brand mantra for the 21st century is 'be powerful, be kind'. If you read only one book to guide you to achieve that worthy goal, this is the one. Milton Pedraza, CEO, Luxury Institute, LLC If you're interested in the future of communication - this is the book for you. From one of the great communicators in the industry. Richard Kirshenbaum, CEO NSG/SWAT and author of MADBOY Liz Nickles dissects the appeal and almost formulaic etiology of killer brands both old and new. BrandStorm then takes the fascinating approach of measuring these successes through the ever-evolving lens of social media. How does real time interactivity with the end user make or break a brand? From Hermes to Justin Bieber, this book is for marketers and brand managers who seek insight on the connections between remarkably successful brands and the online relationship with their consumers. Tynicka Battle, Founder and CEO, ThinkTank Digital Branding has undergone a major change in the last few years, and now brands can be created or destroyed in a matter of weeks. In this tour de force, Liz Nickles provides a history lesson and road map for marketers to understand the new world of brand management. A must read. Robert Blattberg, McGuire Professor of Marketing, Carnegie Mellon University " From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. "Expert Marketer Magazine" In this smart and engaging book, Liz Nickles shows how to make the occasionally-overwhelming new media environment work for you - by creating resilient and pervasive brands. "John Gerzema, bestselling author of The Brand Bubble and Spend Shift" In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book! Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business In the fractured but exciting brand game of today, only "BRANDSTORM" gives you a most modern roadmap complete with never- heard stories and really unexpected solutions. "Charlotte Beers, former CEO and Chairman, Ogilvy & Mather Worldwide, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, and author of I'd Rather Be in Charge." An interesting, well-written overview of the state of the chaotic branding business today, filled with fascinating stories and anecdotes. "Al Ries, author of War in the Boardroom" The brand mantra for the 21st century is 'be powerful, be kind'. If you read only one book to guide you to achieve that worthy goal, this is the one. "Milton Pedraza, CEO, Luxury Institute, LLC" If you're interested in the future of communication - this is the book for you. From one of the great communicators in the industry. "Richard Kirshenbaum, CEO NSG/SWAT and author of MADBOY" Liz Nickles dissects the appeal and almost formulaic etiology of killer brands both old and new. "BrandStorm" then takes the fascinating approach of measuring these successes through the ever-evolving lens of social media. How does real time interactivity with the end user make or break a brand? From Hermes to Justin Bieber, this book is for marketers and brand managers who seek insight on the connections between remarkably successful brands and the online relationship with their consumers. "Tynicka Battle, Founder and CEO, ThinkTank Digital" Branding has undergone a major change in the last few years, and now brands can be created or destroyed in a matter of weeks. In this tour de force, Liz Nickles provides a history lesson and road map for marketers to understand the new world of brand management. A must read. "Robert Blattberg, McGuire Professor of Marketing, Carnegie Mellon University"" "From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it."--"Expert Marketer Magazine" "In this smart and engaging book, Liz Nickles shows how to make the occasionally-overwhelming new media environment work for you - by creating resilient and pervasive brands." - John Gerzema, bestselling author of "The Brand Bubble" and "Spend Shift ""In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book!" - Dave Kerpen, "New York Times" bestselling author of Likeable Social Media and Likeable Business "In the fractured but exciting brand game of today, only "BRANDSTORM" gives you a most modern roadmap complete with never- heard stories and really unexpected solutions." - Charlotte Beers, former CEO and Chairman, Ogilvy & Mather Worldwide, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, and author of I'd Rather Be in Charge. "An interesting, well-written overview of the state of the chaotic branding business today, filled with fascinating stories and anecdotes." - Al Ries, author of War in the Boardroom "The brand mantra for the 21st century is 'be powerful, be kind'. If you read only one book to guide you to achieve that worthy goal, this is the one." - Milton Pedraza, CEO, Luxury Institute, LLC "If you're interested in the future of communication - this is the book for you. From one of the great communicators in the industry." - Richard Kirshenbaum, CEO NSG/SWAT and author of "MADBOY" "Liz Nickles dissects the appeal and almost formulaic etiology of killer brands both old and new. "BrandStorm" then takes the fascinating approach of measuring these successes through the ever-evolving lens of social media. How does real time interactivity with the end user make or break a brand? From Hermes to Justin Bieber, this book is for marketers and brand managers who seek insight on the connections between remarkably successful brands and the online relationship with their consumers." - Tynicka Battle, Founder and CEO, ThinkTank Digital "Branding has undergone a major change in the last few years, and now brands can be created or destroyed in a matter of weeks. In this tour de force, Liz Nickles provides a history lesson and road map for marketers to understand the new world of brand management. A must read." - Robert Blattberg, McGuire Professor of Marketing, Carnegie Mellon University "In this smart and engaging book, Liz Nickles shows how to make the occasionally-overwhelming new media environment work for you - by creating resilient and pervasive brands." - John Gerzema, bestselling author of "The Brand Bubble" and "Spend Shift ""In a world where social media, marketing and business are constantly shifting, Liz Nickles shares her secrets on changing with the times. By telling a story of brands both new and old, Nickles addresses the modern concept of 'branding' and how marketing strategies are being questioned. Brandstorm is an eye-opener for both new marketers and those looking to create a better personal image. Two thumbs up for this likeable book!" - Dave Kerpen, "New York Times" bestselling author of Likeable Social Media and Likeable Business "In the fractured but exciting brand game of today, only "BRANDSTORM" gives you a most modern roadmap complete with never- heard stories and really unexpected solutions." - Charlotte Beers, former CEO and Chairman, Ogilvy & Mather Worldwide, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, and author of I'd Rather Be in Charge. "An interesting, well-written overview of the state of the chaotic branding business today, filled with fascinating stories and anecdotes." - Al Ries, author of War in the Boardroom "The brand mantra for the 21st century is 'be powerful, be kind'. If you read only one book to guide you to achieve that worthy goal, this is the one." - Milton Pedraza, CEO, Luxury Institute, LLC "If you're interested in the future of communication - this is the book for you. From one of the great communicators in the industry." - Richard Kirshenbaum, CEO NSG/SWAT and author of "MADBOY" "Liz Nickles dissects the appeal and almost formulaic etiology of killer brands both old and new. "BrandStorm" then takes the fascinating approach of measuring these successes through the ever-evolving lens of social media. How does real time inter
Reseña del editor
From Marie Antoinette to Lady Gaga, Brandstorm takes a piercing look at the dangers of runaway brand proliferation, and what managers and marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. Includes the success secrets of Ralph Lauren, Justin Bieber, and Revlon.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPalgrave Macmillan
- Año de publicación2012
- ISBN 10 0230341683
- ISBN 13 9780230341685
- EncuadernaciónTapa dura
- Número de páginas256
Comprar nuevo
Ver este artículo
EUR 59,07
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Brandstorm : Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
St. Martin's Press, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP97795740
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm : Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
St. Martin's Press, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97866280
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace: Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
St. Martin's Press, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0230341683I2N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm
Publicado por
St. Martin's Press, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M00230341683-V
Gastos de envío:
EUR 9,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm : Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
St. Martin's Press, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97866280
Gastos de envío:
EUR 9,54
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
Palgrave Macmillan, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: Orbiting Books, Hereford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fine. Slight Scratches on Dust Jacket Appears unread, may have minor superficial marking. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Nº de ref. del artículo: mon0000475378
Gastos de envío:
EUR 14,31
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen de archivo
Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace
Publicado por
Palgrave Macmillan, 2012
ISBN 10: 0230341683
ISBN 13: 9780230341685
Antiguo o usado
Tapa dura
Librería: Orbiting Books, Hereford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Bumped edges. Creased Dust Jacket. Slight Scratches on Dust Jacket. Sun Damage to edge of pages. Appears unread, may have minor damage from transit/storage. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Nº de ref. del artículo: mon0000615259
Gastos de envío:
EUR 14,31
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace
Librería: The Book Spot, Sioux Falls, SD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: New. Nº de ref. del artículo: Abebooks50598
Cantidad disponible: 1 disponibles