Psychology and Life (Mypsychlab) - Tapa dura

Bringing Psychological Research to Life Psychology and Life, 20th edition provides the perfect balance of science and accessibility so that students can understand research and its application to daily life. Richarg Gerrig combines classic and cutting-edge research studies with an engaging and student friendly writing style. When paired with the new Pearson Experiments Tool and MyPsychLab, this new edition truly brings psychological research to life. A better teaching and learning experienceThis program will provide a better teaching and learning experience - for you and your students. Here's how: Personalize Learning - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - Critical thinking questions integrated throughout the text, and end-of-chapter review materials help readers move from memorizing to applying concepts and building critical thinking skills. Engage Students - The new design of the 20th edition creates a fresh look while integrating relevant experiments so that students can get "hands on" with psychology. Explore Research - Richard Gerrig features over a hundred classic and cutting-edge research studies throughout the text, one third of which are new to this edition. Support Instructors - This program provide instructors with unbeatable resources, including state-of-the art Interactive PowerPoints embedded with videos, the New MyPsychLab Video Series, an easy to use Instructor's Manual, a class tested Test Bank with item analysis data, an online test generator (MyTest) and the new MyPsychLab. All of these materials may be packaged with the text upon request. Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit www.mypsychlab.com or you can purchase a ValuePack of the text + MyPsychLab (at no additional cost). ValuePack ISBN-10: 0205843379 / ValuePack ISBN-13: 9780205843374.

Richard J. Gerrig earned his Ph.D. in cognitive psychology at Stanford University. His academic career began at Yale University, where he was awarded the Lex Hixon Prize for teaching excellence in the social sciences. He moved to Stony Brook University in 1994, where he is currently a professor of psychology. At Stony Brook, he has been actively involved in initiatives focused on innovations in undergraduate education. His research on cognitive psychological aspects of language use has been widely published. One line of work examines the mental processes that underlie efficient communication. A second research program considers the cognitive and emotional changes readers experience when they are transported to the worlds of stories. He has served as an associate editor for the journals Psychonomic Bulletin & Review and Journal of Experimental Psychology: Learning, Memory, and Cognition. He has been named a fellow of the Society for Text & Discourse, the American Psychological Association, and the Association for Psychological Science. His book Experiencing Narrative Worlds was published by Yale University Press.