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Sinopsis
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Readership: Business executives, managers and professionals; business students starting at the undergraduate level; military leaders.
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Críticas
A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. (David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM)
Biografía del autor
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
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- EditorialOxford University Press, USA
- Año de publicación2011
- ISBN 10 0199782911
- ISBN 13 9780199782918
- EncuadernaciónTapa blanda
- Número de páginas344
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Publicado por
Oxford University Press, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
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ISBN 13: 9780199782918
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
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Oxford University Press, USA, 2011
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ISBN 13: 9780199782918
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
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Oxford University Press, USA, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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Paperback
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
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Oxford University Press, USA, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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Paperback
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
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Oxford University Press, USA, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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Paperback
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Oxford University Press, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Oxford University Press, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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paperback
Librería: Campus Bookstore, Denton, TX, Estados Unidos de America
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paperback. Condición: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Nº de ref. del artículo: mon0000164488
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers: Six Strategic Principles for Managers (Revised)
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Oxford University Press, 2011
ISBN 10: 0199782911
ISBN 13: 9780199782918
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