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Descripción Hardcover. Condición: new. Hardcover. In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organisational change, professionalisation, and leadership. He contends that a culture of grandiosity is leading to numerous inflated claims. We no longer talk about plans but strategies. Supervisors have been replaced by managers. Goods have become brands. Wealthy countries try to show that they are knowledge societies through mass higher education but with limited effect on real qualifications or qualified job opportunities for graduates. The book views the contemporary economy as an economy of persuasion, where firms and other institutions increasingly assign talent, energy, and resources to rhetoric, image, branding, reputation, and visibility. Using a wide range of empirical examples to illuminate the realms of consumption, higher education, organisation, and leadership, this provocative and engaging book challenges established assumptions and contributes to a critical understanding of society as a whole. The book views the contemporary economy as an economy of persuasion, where firms and institutions assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critically phenomena such as the knowledge society, consumption, higher education, organisational change, professionalisation, and leadership. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780199660940
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Descripción Hardcover. Condición: new. Hardcover. In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organisational change, professionalisation, and leadership. He contends that a culture of grandiosity is leading to numerous inflated claims. We no longer talk about plans but strategies. Supervisors have been replaced by managers. Goods have become brands. Wealthy countries try to show that they are knowledge societies through mass higher education but with limited effect on real qualifications or qualified job opportunities for graduates. The book views the contemporary economy as an economy of persuasion, where firms and other institutions increasingly assign talent, energy, and resources to rhetoric, image, branding, reputation, and visibility. Using a wide range of empirical examples to illuminate the realms of consumption, higher education, organisation, and leadership, this provocative and engaging book challenges established assumptions and contributes to a critical understanding of society as a whole. The book views the contemporary economy as an economy of persuasion, where firms and institutions assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critically phenomena such as the knowledge society, consumption, higher education, organisational change, professionalisation, and leadership. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780199660940