Corporate Communications Principles and Practices Corporate Communications (Oxford Higher Education)

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9780198063650: Corporate Communications Principles and Practices Corporate Communications (Oxford Higher Education)

Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the post graduate students studying mass communication and public relations. It is developed to help the students understand the various aspects of corporate communication. The book uses a lot of real life recent examples and cases to elucidate its conceptions.

The book begins with introducing the concept, evolution and the importance of corporate reputation management in corporate communication, and goes on to describe the notion of employee communication and the various tools used for managing government relations. It also describes the significance and types of media and media relations, as well as brand promotion. It pays special attention to practices followed by various countries with respect to corporate social responsibility and explores the growth of financial communication in Indian financial systems and the financial media. The book concludes with chapters on crisis communication, some researches and the Laws and Ethics followed in the corporate vis-à-vis the kind of communication practiced.

Owing to its balanced approach, the book would be a benefit for mass communication and public relations students, as well as a useful reference for professionals.

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About the Author:

Dr. Jaishri Jethwaney, presently a faculty at the Indian Institute of Mass Communication (IIMC), has more than 34 years of experience of both working in the Industry as well as in the academics. She has been actively anchoring and conducting short courses on various subjects like Corporate Communications, Health Communication, Advertising and many more. She has also worked as a Project Director for UNESCO

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Descripción Softcover. Estado de conservación: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBDIN41445431

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Jaishri Jethwaney
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Descripción Softcover. Estado de conservación: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBD31445431

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Descripción 2011. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VU-9780198063650

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Descripción OUP India, India, 2011. Paperback. Estado de conservación: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the post graduate students studying mass communication and public relations. It is developed to help the students understand the various aspects of corporate communication. The book uses a lot of real life recent examples and cases to elucidate its conceptions. The book begins with introducing the concept, evolution and the importance of corporate reputation management in corporate communication, and goes on to describe the notion of employee communication and the various tools used for managing government relations. It also describes the significance and types of media and media relations, as well as brand promotion. It pays special attention to practices followed by various countries with respect to corporate social responsibility and explores the growth of financial communication in Indian financial systems and the financial media. The book concludes with chapters on crisis communication, some researches and the Laws and Ethics followed in the corporate vis-a-vis the kind of communication practiced. Owing to its balanced approach, the book would be a benefit for mass communication and public relations students, as well as a useful reference for professionals. Nº de ref. de la librería BTE9780198063650

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Descripción Oxford University Press, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0198063652

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Descripción Oxford University Press, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0198063652

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Descripción Oxford Univ Pr, 2011. Paperback. Estado de conservación: Brand New. 1st edition. 432 pages. 9.50x7.25x1.00 inches. In Stock. Nº de ref. de la librería zk0198063652

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