How Brands Grow: What Marketers Don't Know

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9780195573565: How Brands Grow: What Marketers Don't Know

Book by Byron Sharp

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

An excellent, and detailed discussion of the true factors of Brand growth. Highly recommended for any class on Brand Marketing or Brand Management. ( Philip Sugai, Professor of Marketing, Doshisha University)

More than anything else, however, I'm just plain envious. It's a book I wish I had the intelligence to write... Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers". ( Marketing Week)

...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind. ( Joseph Tripodi, The Coca-Cola Company)

Until every marketer applies these learnings, there will be a competitive advantage for those who do. ( Mitch Barnes, The Nielsen Company.)

A scientific journey that reveals and explains with great rigour the Laws of Growth. ( Bruce McColl Mars Incorporated)

This book puts marketing's myth-makers, of which there are many, in their proper place. ( Thomas Bayne, MountainView Learning)

A truly thought-provoking book. ( Timothy Keiningham, IPSOS Loyalty)

The evidence in this book should make any marketer think hard about how they manage their brands. ( Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK)

This book should be required reading on any marketing course. ( Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands)

There is competitive advantage here for those who understand and follow this book's lessons. ( Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.)

Críticas:

More than anything else, however, I'm just plain envious. It's a book I wish I had the intelligence to write... Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers". Marketing Week ...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind. Joseph Tripodi, The Coca-Cola Company Until every marketer applies these learnings, there will be a competitive advantage for those who do. Mitch Barnes, The Nielsen Company. A scientific journey that reveals and explains with great rigour the Laws of Growth. Bruce McColl Mars Incorporated This book puts marketing's myth-makers, of which there are many, in their proper place. Thomas Bayne, MountainView Learning A truly thought-provoking book. Timothy Keiningham, IPSOS Loyalty The evidence in this book should make any marketer think hard about how they manage their brands. Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK This book should be required reading on any marketing course. Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands There is competitive advantage here for those who understand and follow this book's lessons. Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.

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Byron Sharp
Editorial: Oxford University Press Australia, Australia (2010)
ISBN 10: 0195573560 ISBN 13: 9780195573565
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Descripción Oxford University Press Australia, Australia, 2010. Hardback. Estado de conservación: New. 231 x 160 mm. Language: English . Brand New Book. Voted AdAge s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Nº de ref. de la librería AOP9780195573565

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Byron Sharp
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Descripción Oxford University Press 2010-03-11, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00925044

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Descripción OUP Australia & New Zealand 2010-03-11, South Melbourne, Vic. |Oxford, 2010. hardback. Estado de conservación: New. Nº de ref. de la librería 9780195573565

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Descripción Oxford University Press Australia, Australia, 2010. Hardback. Estado de conservación: New. 231 x 160 mm. Language: English . Brand New Book. Voted AdAge s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Nº de ref. de la librería AOP9780195573565

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Descripción Oxford University Press, USA, 2010. Estado de conservación: New. 2010. 1st Edition. Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598. . . . . . . Nº de ref. de la librería V9780195573565

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Descripción OUP Australia and New Zealand, 2010. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FU-9780195573565

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Descripción Oxford University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0195573560

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Descripción Oxford University Press, USA. Estado de conservación: New. 2010. 1st Edition. Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780195573565

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