The Mind of the Ceo - Tapa blanda

Over the last decade the world has embraced free market forces with unprecedented zeal. This has led to more power being accrued in the hands of big corporations. Who are the CEOs who run these corporate goliaths? What are their strategies? Whatare their thoughts about the roles of their firms in global society? To find answers to these questions, Garten interviewed thirty of the most powerful global business leaders - from Sir John Browne of BP-Amoco to Michael Dell of Dell Computers, from Martin Sorrell of WPP to Hiroshi Okuda of Toyota. He draws together their thoughts to create a picture of the global economy in the decade to come, and the role corporations will play in it.

Jeffrey Garten is the Dean of the Yale School of Management. A former investment banker, he was Under Secretary of Commerce for International Trade in the first Clinton administration. He writes a monthly column on the global marketplace for Business Week magazine.