European Business Culture

European Business Culture provides an insight into the social, economic and political perspectives of selected countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business. It compares the emotive and cultural aspects of each country's relationship with the EU, and also explains how these characteristics are perceived by Japan, USA and India. Each chapter is introduced by the Editor, and has been written by a highly qualified author that has extensive knowledge of the country being studied.