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Reseña del editor
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Contraportada
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
New to the Seventh Edition:
- Shows readers the importance of social media.
- Provides a contemporary overview of destination marketing.
- Reflects current industry trends.
- Uses interesting industry examples to entertain and engage students.
- Provides hands-on application assignments.
- Supports teaching with comprehensive instructor supplements.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2016
- ISBN 10 0134151925
- ISBN 13 9780134151922
- EncuadernaciónTapa dura
- Número de páginas688
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Marketing for Hospitality and Tourism
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Marketing for Hospitality and Tourism
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Pearson (edition 7), 2016
ISBN 10: 0134151925
ISBN 13: 9780134151922
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Marketing for Hospitality and Tourism (7th Edition)
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