Inside the Fashion Business - Tapa dura

Appropriate for a wide variety of courses and levels, including courses Introduction to the Fashion Industry, Survey of the Fashion Industry, The Textile-Apparel Fashion Industry, The Fashion Business, Introduction to Fashion Merchandising and Fashion Retailing. This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authors' extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending.