Innovation is a key concept for business development, and yet there is no right way to master it. As the concept of network-centric innovation becomes more diverse and more confusing, there is a desperate need for people to better understand the different models used in network-centric innovation. This book brings clarity to the confusion, and argues that managers cannot rely on success stories they have read about in the press to implement a network-centric innovation strategy. Instead they need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.About the Author:
Satish Nambisan is a professor of technology management and strategy at the Lally School of Management, Rensselaer Polytechnic Institute in Troy, New York. He is a globally recognized researcher and thoughtleader in the areas of innovation management and technology strategy, and his recent research work has focused on customer co-innovation, network-centric innovation, and IT-enabled product development. His research has been published in premier management journals such as Harvard Business Review , MIT Sloan Management Review, Management Science, and Academy of Management Review. Through his consulting work and executive lectures, Satish has helped many companies in the United States, Singapore, and India in managing innovation and product development. Prior to joining the academia, Satish held executive positions at the consumer-products giant Unilever Plc. in Mumbai, India. More details about his research and consulting are available at www.satish-nambisan.com. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. He is a widely published expert in the areas of innovation, marketing, and strategy. He has authored several influential articles in publications like the Harvard Business Review and the MIT Sloan Management Review. His contributions to the literature on innovation include concepts like mediated innovation, community-centric innovation, and collaborative innovation with customers in a networked world. He consults with and advises dozens of Global 2000 companies around the world. This is his fourth book.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wharton School Publishing, 2007. Hardcover. Estado de conservación: New. Nº de ref. de la librería B18S2-97
Descripción Paperback. Estado de conservación: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 14803
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801323395131.0
Descripción Wharton School Publishing, 2007. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Foreword xviiIntroduction 1Part I From Firm-Centric to Network Centric Innovation 9Chapter 1 The Power of Network-Centricity 11Chapter 2 Understanding Network-Centric Innovation 29Part II The Landscape of Network-Centric Innovation 49Chapter 3 The Four Models of Network-Centric Innovation 51Chapter 4 Innovation Networks: The Players and the Plays 67Part III The Four Models of Network-Centric Innovation 83Chapter 5 The Orchestra Model 85Chapter 6 The Creative Bazaar Model 113Chapter 7 The jam Central Model 139Chapter 8 The MOD ("MODification") Station Model 157Part IV Executing Network-Centric Innovation 175Chapter 9 Deciding Where and How to Play 177Chapter 10 Preparing the Organization 197Part V Globalization and Network-Centric Innovation 217Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219Chapter 12 Concluding Thoughts & Actions for "Monday" Morning 237References 253Index 267. Nº de ref. de la librería ABE_book_new_013233951X
Descripción Wharton School Publishing, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 013233951X
Descripción Wharton School Publishing, 2007. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX013233951X
Descripción Wharton School Publishing, 2007. Hardcover. Estado de conservación: New. Nº de ref. de la librería P11013233951X