Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation - Tapa blanda

Offering an approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and ideas with traditional notions, the text provides a basis for understanding and implementing all facets of marketing strategy. An instructor's manual is also available (0-02-418265-6).