Canadian Advertising in Action - Tapa blanda

Canadian Advertising in Action-Fifth Edition

Librería:

Mad Hatter Bookstore
(Westbank, BC, Canada)

Valoración

Valoración del vendedor:

Descripción Soft cover. Condición: Very Good. 5th or later Edition. Tight and unmarked-" Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans."-minor shelf wear. Nº de ref. del artículo: 017433

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