Made to Stick: Why some ideas take hold and others come unstuck

3,96 valoración promedio
( 44.005 valoraciones por GoodReads )
 
9780099505693: Made to Stick: Why some ideas take hold and others come unstuck
Review:

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" ( New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" ( Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" ( Time Magazine)

"... an entertaining, practical guide to effective communication." ( Publishers Weekly)

"Smart, lively . . . such fun to read" ( Saturday Guardian)

From the Publisher:

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?

In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.

Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

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1.

Heath, Chip; Heath, Dan
Editorial: Cornerstone, United Kingdom (2011)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Cornerstone, United Kingdom, 2011. Paperback. Estado de conservación: New. New and expand. ed.. 196 x 130 mm. Language: English . Brand New Book. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as Jaws on a spaceship ( Alien ) and Die Hard on a bus ( Speed ) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the Velcro Theory of Memory and curiosity gaps , it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Nº de ref. de la librería AAZ9780099505693

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2.

Heath, Chip; Heath, Dan
Editorial: Cornerstone, United Kingdom (2011)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción Cornerstone, United Kingdom, 2011. Paperback. Estado de conservación: New. New and expand. ed.. 196 x 130 mm. Language: English . Brand New Book. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as Jaws on a spaceship ( Alien ) and Die Hard on a bus ( Speed ) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the Velcro Theory of Memory and curiosity gaps , it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Nº de ref. de la librería AAZ9780099505693

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Heath, Chip; Heath, Dan
ISBN 10: 009950569X ISBN 13: 9780099505693
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97800995056930000000

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Heath, Chip; Heath, Dan
Editorial: Random House
ISBN 10: 009950569X ISBN 13: 9780099505693
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Descripción Random House. Estado de conservación: New. pp. [x] + 323 + [iii]. Nº de ref. de la librería 5590899

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Heath, Chip; Heath, Dan
Editorial: Arrow 2008-02-07 (2008)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Cantidad: 5
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Chiron Media
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Descripción Arrow 2008-02-07, 2008. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00639426

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Heath, Chip; Heath, Dan
Editorial: Arrow Books (2008)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Tapa blanda Cantidad: 5
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Valoración
[?]

Descripción Arrow Books, 2008. Estado de conservación: New. 2008. Paperback. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Num Pages: 336 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 130 x 21. Weight in Grams: 242. . . . . . . Nº de ref. de la librería V9780099505693

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Heath, Chip; Heath, Dan
ISBN 10: 009950569X ISBN 13: 9780099505693
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Ria Christie Collections
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Descripción Paperback. Estado de conservación: New. Not Signed; What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and. book. Nº de ref. de la librería ria9780099505693_rkm

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Heath, Chip; Heath, Dan
Editorial: Arrow Books
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
(Olney, MD, Estados Unidos de America)
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Descripción Arrow Books. Estado de conservación: New. 2008. Paperback. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Num Pages: 336 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 130 x 21. Weight in Grams: 242. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780099505693

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Heath, Chip; Heath, Dan
Editorial: Cornerstone
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos Paperback Cantidad: 4
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THE SAINT BOOKSTORE
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Descripción Cornerstone. Paperback. Estado de conservación: new. BRAND NEW, Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck, Dan Heath, Chip Heath, What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Nº de ref. de la librería B9780099505693

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10.

Heath, Chip; Heath, Dan
Editorial: Cornerstone 2008-02-07, London (2008)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuevos paperback Cantidad: > 20
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Blackwell's
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Descripción Cornerstone 2008-02-07, London, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780099505693

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