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Sinopsis
Book by PearceJohn RobinsonRichard
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Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 11th edition will once again include numerous BusinessWeek short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Biografía del autor
The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.
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- EditorialMcGraw-Hill Education
- Año de publicación2008
- ISBN 10 0077243218
- ISBN 13 9780077243210
- EncuadernaciónTapa dura
- Número de páginas928
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Strategic Management
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ISBN 10: 0077243218
ISBN 13: 9780077243210
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Strategic Management
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ISBN 13: 9780077243210
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MP Strategic Management with Business Week 13 Week Card
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Strategic Management
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Condición: Very Good. Very Good condition. 11th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Nº de ref. del artículo: L15L-00648
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MP Strategic Management with Business Week 13 week card
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ISBN 10: 0077243218
ISBN 13: 9780077243210
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Strategic Management
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Strategic Management: Formulation, Implementation, and Control
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