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Reseña del editor:
Provides an action plan for a professional PR strategy, and shows how it should be managed as an integral part of an organization's business plan. Features of the book include: checklists; action plans and examples; cases studies; addresses of international PR Groups and Associations.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw-Hill Publishing Co.
- Año de publicación1991
- ISBN 10 0077074548
- ISBN 13 9780077074548
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas224
EUR 1,91
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How to Manage Public Relations: Guidelines for Successful P.R. Management
Publicado por
McGraw Hill
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
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Cantidad disponible: 1
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Descripción Hardback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006736421
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How to Manage Public Relations: Guidelines for Successful P.R. Management
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McGraw-Hill Publishing Co. 01/03/1991
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
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Descripción Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780077074548
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How to Manage Public Relations: Guidelines for Successful P.R. Management
Publicado por
McGraw-Hill Publishing Co. 01/03/1991
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
Antiguo o usado
Tapa dura
Cantidad disponible: 2
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Descripción Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780077074548
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How to Manage Public Relations: Guidelines for Successful P.R. Management
Publicado por
McGraw Hill
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
Antiguo o usado
Tapa dura
Cantidad disponible: 1
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Descripción Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00077074548-G
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How to Manage Public Relations: Practical Guidelines for Successful PR Management
Publicado por
McGraw-Hill
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
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Descripción Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780077074548. Nº de ref. del artículo: 8663872
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How to Manage Public Relations. Practical Guidelines for Effective PR Management
Publicado por
McGraw Hill, London England
(1991)
ISBN 10: 0077074548
ISBN 13: 9780077074548
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Descripción Cloth. Condición: Very Good. Estado de la sobrecubierta: Very Good. First Edition. Hardback. First Edition. Tiny tear to top corner of D/J. Business Strategy. Budgeting. Media Relations. Runnin Campaigns. Measuring Results. Case History Successes and Failures. The author believes the only way to manage public relations is management by consent and by results. The key to success lies in mastering these two vital elements within a strategic approach to PR. This autoritative book provides a structured and systematic approach to the business of PR management. A Wealth of guidelines will help you to: Assess you situation. Define your objectives. Develop your strategy. Put together your PR budget. Carry out cost-effective PR programmes. Decide whether to call in a consultancy. And, most importantly: Effectively measure results. Public relations practitioners play a key role in presenting a company, its people and products. Norman Stone, with his outstanding background in public relations, will empower you to put into action a first-rate public relations strategy and place your company or client firmly out at the front. 216 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Nº de ref. del artículo: 081567
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