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Sinopsis
Book by J Paul Peter James H Donnelly Jr
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Reseña del editor
Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
Biografía del autor
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- EditorialMcGraw-Hill Higher Education
- Año de publicación2003
- ISBN 10 0072552174
- ISBN 13 9780072552171
- EncuadernaciónTapa dura
- Número de páginas896
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Marketing Management: Knowledge and Skills
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ISBN 10: 0072552174
ISBN 13: 9780072552171
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Marketing Management : Knowledge and Skills
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McGraw-Hill Higher Education, 2003
ISBN 10: 0072552174
ISBN 13: 9780072552171
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Marketing Management: Knowledge and Skills, 7th
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Hardcover. Condición: Very Good. 7th Edition. The text has light highlighting, the cover is in nice condition. Multiple copies available this title. Quantity Available: 5. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560759107. Nº de ref. del artículo: 1560759107
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Marketing Management: Knowledge and Skills, 7th
Publicado por
McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072552174
ISBN 13: 9780072552171
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Tapa dura
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
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Hardcover. Condición: Very Good. 7th Edition. Text Appears to have highlighting, there is some light wear to this books cover, There is also a sticker that has been peeled off the back of the book, There is a sticker on the spine of this book. Multiple copies available this title. Quantity Available: 3. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560755626. Nº de ref. del artículo: 1560755626
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