eBay Your Business - Tapa blanda

Reseña del editor

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.

Contraportada

Is your company doing business on eBay? If not, you’re missing out on a goldmine--eBay’s125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company’s products in this hot new marketplace and increase profits. You’ll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You’ll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar!

• Determine which of your products will sell well on eBay
• Establish your corporate eBay identity
• Integrate eBay seamlessly with your infrastructure
• Easily implement marketing strategies to boost your existing profits
• Track and evaluate sales and create new markets
• Launch, test, and refine your online presence--even open an eBay store
• Identify other sellers in your field and analyze their listing and pricing strategies
• Determine auction, payment, shipping, and return policies
• Take advantage of listing-management tools--My eBay, Turbo Lister, PayPal, and more
• Lower your supply and equipment costs using eBay’s B2B channels

Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies.

Michael Bellomo, MBA, JD, has served as an e-business network administrator, consultant, and risk manager at financial and e-commerce technology companies in Silicon Valley. He is a longtime eBay user and the author of 11 books.

Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.