Manager's Guide to Online Marketing (Business Books)

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9780071801874: Manager's Guide to Online Marketing (Business Books)

Book by Weaver Jason

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Reseña del editor:

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms and concepts
  • Tactics and and strategies for effective online marketing
  • Tips for executing the tactics in the book
  • Practical advice for preventing errors
  • Caution signs to avoid common and uncommon mistakes
  • Examples of successful online marketing tactics
  • Specific planning procedures, tactics, and hands-on techniques

Reseña del editor:

This is a comprehensive crash course for mastering today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques.

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1.

Jason Weaver
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
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Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations.Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

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2.

Jason Weaver
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations.Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

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Weaver, Jason
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción McGraw-Hill Education, 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780071801874

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Jason Weaver
ISBN 10: 0071801871 ISBN 13: 9780071801874
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READERS PRIDE
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Descripción Paperback. Estado de conservación: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Nº de ref. de la librería RP0071801871BN

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Weaver, Jason
ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6141598

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Weaver, Jason
Editorial: McGraw-Hill Education (2017)
ISBN 10: 0071801871 ISBN 13: 9780071801874
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Murray Media
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Descripción McGraw-Hill Education, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0071801871

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ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción McGraw-Hill. Hardcover. Estado de conservación: New. Hardcover. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780071801874

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Jason Weaver
Editorial: McGraw-Hill Education 2013-03-01, New York (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos paperback Cantidad: 10
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Blackwell's
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Descripción McGraw-Hill Education 2013-03-01, New York, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780071801874

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Jason Weaver
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800718018741.0

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Weaver, Jason
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción McGraw-Hill Education, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CM-9780071801874

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