Manager's Guide to Online Marketing (Brief Case Books)

4 valoración promedio
( 3 valoraciones por Goodreads )
 
9780071801874: Manager's Guide to Online Marketing (Brief Case Books)

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms and concepts
  • Tactics and and strategies for effective online marketing
  • Tips for executing the tactics in the book
  • Practical advice for preventing errors
  • Caution signs to avoid common and uncommon mistakes
  • Examples of successful online marketing tactics
  • Specific planning procedures, tactics, and hands-on techniques

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Jason Weaver (Madison, WI)
is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet, is now a leading social media marketing platform that is used by global brands, small businesses, and marketing agencies to build, engage, and measure their social media communication.

As a social media thought leader, Jason has provided strategic expertise on social media strategy to companies including Disney, eBay, and SC Johnson. He is a much sought after writer and speaker for organizations such as the American Marketing Association, Public Relations Society of America, and American Advertising Federation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Jason Weaver
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Jason Weaver
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations.Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,71
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Weaver, Jason
Editorial: McGraw-Hill Education (2017)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 19
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Education, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0071801871

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,10
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Weaver, Jason
Editorial: McGraw-Hill Education 2/5/2013 (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback or Softback Cantidad: 10
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Education 2/5/2013, 2013. Paperback or Softback. Estado de conservación: New. Manager's Guide to Online Marketing. Book. Nº de ref. de la librería BBS-9780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,27
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Jason Weaver
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Education, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0071801871

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,53
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Jason Weaver
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Cantidad: 5
Librería
ReadWhiz
(Portland, OR, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería ria9780071801874_ing

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,19
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Jason Weaver
Editorial: McGraw-Hill Professional 2013-02-27 (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Professional 2013-02-27, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-27410036

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,35
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Jason Weaver
Editorial: McGraw-Hill Education - Europe
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe. Paperback. Estado de conservación: new. BRAND NEW, Manager's Guide to Online Marketing, Jason Weaver, This is a comprehensive crash course for mastering today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería B9780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,28
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

C. S. Forester
Editorial: McGraw-Hill
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Tapa dura Cantidad: > 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill. Hardcover. Estado de conservación: New. Hardcover. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,34
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Jason Weaver
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Tapa blanda Cantidad: 1
Librería
Valoración
[?]

Descripción McGraw-Hill Education, 2013. Estado de conservación: New. Nº de ref. de la librería TH9780071801874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda