Manager's Guide to Online Marketing (Briefcase Books)

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9780071801874: Manager's Guide to Online Marketing (Briefcase Books)
From the Publisher:

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms and concepts
  • Tactics and and strategies for effective online marketing
  • Tips for executing the tactics in the book
  • Practical advice for preventing errors
  • Caution signs to avoid common and uncommon mistakes
  • Examples of successful online marketing tactics
  • Specific planning procedures, tactics, and hands-on techniques

From the Publisher:

This is a comprehensive crash course for mastering today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques.

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1.

Weaver, Jason
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

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Weaver, Jason
Editorial: McGraw-Hill (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción McGraw-Hill, 2013. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería ABE_book_new_0071801871

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Weaver, Jason
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071801871 ISBN 13: 9780071801874
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción McGraw-Hill Education - Europe, United States, 2013. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. This is a comprehensive crash course for mastering today s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: content marketing and blogging; social media marketing; web analytics; Search Engine Optimization (SEO); E-mail marketing; and Online Public Relations. Briefcase Books, written specifically for today s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key terms and concepts; tactics and strategies for effective online marketing; tips for executing the tactics in the book; practical advice for preventing errors; caution signs to avoid common and uncommon mistakes; examples of successful online marketing tactics; and specific planning procedures, tactics, and hands-on techniques. Nº de ref. de la librería AA39780071801874

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Weaver, Jason
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ISBN 10: 0071801871 ISBN 13: 9780071801874
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Descripción McGraw-Hill, 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780071801874

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Descripción 2013. Paperback. Estado de conservación: New. 152mm x 226mm x 12mm. Paperback. This is a comprehensive crash course for mastering today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Your business' credibili.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 224 pages. 0.297. Nº de ref. de la librería 9780071801874

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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0071801871 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16106984

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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6141598

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Descripción McGraw-Hill Education, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CM-9780071801874

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Descripción McGraw-Hill. Hardcover. Estado de conservación: New. Hardcover. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780071801874

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