The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

 
9780071793209: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
Reseña del editor:

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter "The Apple Experience isn't just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Apple's 5 Core Principles--Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secrets to the iconic brand's unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apple's customer-facing employees follow to engage customers in a retail setting: Approach Probe Present Listen End with a fond farewell Learn how to serve both internal and external companies, create "fearless" employees, and develop a "feedback loop" that benefits everyone at every level. Carmine Gallo is a communications consultant for some of the world's top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs, and The Power of Foursquare.

Reseña del editor:

Apple’s 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand’s unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company’s customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read…business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

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Gallo, Carmine
Editorial: McGraw-Hill Education
ISBN 10: 0071793208 ISBN 13: 9780071793209
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Gallo, Carmine
Editorial: McGraw-Hill Education 2012-03-29 (2012)
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Carmine Gallo
Editorial: McGraw-Hill Education - Europe, United States (2012)
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Descripción McGraw-Hill Education - Europe, United States, 2012. Hardback. Estado de conservación: New. 231 x 160 mm. Language: English . Brand New Book. Praise for THE APPLE EXPERIENCE There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine s book will help you understand and implement the same kind of world-class experience. --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book! --Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter The Apple Experience isn t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It s about delivering the best experience possible. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of , Inc. An exciting resource for any business owner in any country who wants to reimagine the customer experience. --Loic Le Meur, CEO, LeWeb Why can t other retail experiences be as great as an Apple store s? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business. --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction Carmine Gallo gets to the magic of Steve Jobs: Touching people s lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today. --Peter Steinlauf, Chairman, This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Apple s 5 Core Principles--Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secrets to the iconic brand s unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apple s customer-facing employees follow to engage customers in a retail setting: Approach Probe Present Listen End with a fond farewell Learn how to serve both internal and external companies, create fearless employees, and develop a feedback loop that benefits everyone at every level. Carmine Gallo is a communications consultant for some of the world s top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs, and The Power of Foursquare. Nº de ref. de la librería AA39780071793209

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Carmine Gallo
Editorial: McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071793208 ISBN 13: 9780071793209
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Descripción McGraw-Hill Education - Europe, United States, 2012. Hardback. Estado de conservación: New. 231 x 160 mm. Language: English . Brand New Book. Praise for THE APPLE EXPERIENCE There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine s book will help you understand and implement the same kind of world-class experience. --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book! --Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter The Apple Experience isn t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It s about delivering the best experience possible. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of , Inc. An exciting resource for any business owner in any country who wants to reimagine the customer experience. --Loic Le Meur, CEO, LeWeb Why can t other retail experiences be as great as an Apple store s? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business. --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction Carmine Gallo gets to the magic of Steve Jobs: Touching people s lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today. --Peter Steinlauf, Chairman, This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Apple s 5 Core Principles--Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secrets to the iconic brand s unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apple s customer-facing employees follow to engage customers in a retail setting: Approach Probe Present Listen End with a fond farewell Learn how to serve both internal and external companies, create fearless employees, and develop a feedback loop that benefits everyone at every level. Carmine Gallo is a communications consultant for some of the world s top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs, and The Power of Foursquare. Nº de ref. de la librería AA39780071793209

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Descripción McGraw-Hill Professional 2012-04-17, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04840896

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Descripción McGraw-Hill Education - Europe, 2012. Estado de conservación: New. 2012. 1st Edition. Hardcover. Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 158 x 234 x 24. Weight in Grams: 530. . . . . . . Nº de ref. de la librería V9780071793209

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Descripción McGraw-Hill Education - Europe 2012-04-01, 2012. hardback. Estado de conservación: New. Nº de ref. de la librería 9780071793209

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Descripción McGraw-Hill Education - Europe. Estado de conservación: New. 2012. 1st Edition. Hardcover. Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 158 x 234 x 24. Weight in Grams: 530. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780071793209

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Descripción McGraw-Hill Education, 2012. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CM-9780071793209

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97800717932090000000

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