The Product Manager's Handbook 4/E (General Finance & Investing)

3,54 valoración promedio
( 155 valoraciones por Goodreads )
 
9780071772983: The Product Manager's Handbook 4/E (General Finance & Investing)

The essential guide to seamless product management for today's fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition,  gives you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.
This indispensable resource for those managing non-software offerings (capital goods, consumer products, medical equipment, services, etc.) provides tools to help product managers get started. And it can help experienced product managers by reminding them about the basics.

The Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the post-purchase experience. If your job is to create and commercialize products, it provides the information you need to:

  • Balance breakthroughs and line extensions
  • Create business cases―including competitive assessment, market requirements, and risk reduction
  • Conduct gate reviews and beta testing and manage scope creep
  • Get everything in order for a smooth product launch
For those who manage existing lines, this guide provides:
  • Specific tips for each of the 4Rs of product life-cycle management
  • Brand guidelines
  • Approaches to customer message management
  • Advice on working with sales and the channel
Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and organizational managers as well as top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager's Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products―and beat the competition at every turn.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Linda Gorchels serves on the Executive Education faculty of the University of Wisconsin-Madison’s School of Business. She is the author or coauthor of several business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. She lives in Madison, WI.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Cantidad: 5
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-80388

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,29
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Cantidad: 5
Edición internacional
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB80388

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,34
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 432 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 420292

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,36
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Paperback Cantidad: 1
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 19417

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

GORCHELS
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Tapa dura Cantidad: > 20
Edición internacional
Librería
University Bookstore
(DELHI, DELHI, India)
Valoración
[?]

Descripción 2011. Hardcover. Estado de conservación: New. International Edition. This book is BRAND NEW HARD cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Nº de ref. de la librería UN-TM-IN-341

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,01
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Paperback Cantidad: 2
Edición internacional
Librería
ZerichSpace
(antioch, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New condition. Softcover book, 4th Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Nº de ref. de la librería 758114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,79
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Linda Gorchels
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
Basi6 International
(Irving, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Nº de ref. de la librería ABEUSA-80388

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,36
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

GORCHELS
Editorial: Mcgraw Hill Publishers
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Mcgraw Hill Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0071772987

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,00
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Gorchels, Linda
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2011. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780071772983

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,84
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Linda Gorchels
Editorial: McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071772987 ISBN 13: 9780071772983
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2011. Hardback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. This is the essential guide to seamless product management for today s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in today s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager s Handbook shows you how to integrate your organization s disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience.If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn. Nº de ref. de la librería AAS9780071772983

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 40,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda