Sales Scripts That Close Every Deal: 420 Tested Responses to 30 of the Most Difficult Customer Objections - Tapa blanda

Two of the world's leaders in sales publishing team up to deliver anunprecedented library of advice, techniques, and wisdom from the topminds in sales The art and science of selling has never been morecomplex, demanding, or potentially lucrative. As a savvy salesprofessional, you know that staying ahead of the game in today'scompetitive markets means continually educating yourself-both in thesuccessful techniques that have stood the test of time and the freshestnew ideas in everything from generating leads to creating trust, closingthe deal, and staying motivated. This book delivers the right words for asmooth delivery, along with a customizable CD-ROM to help you createyour own scripts.