Corporate Strategy (The McGraw-Hill Executive MBA Series) - Tapa blanda

This title is part of "The Mcgraw-Hill Executive MBA Series". "Executive education is suddenly every CEO's favorite strategic weapon." - "Business Week". Now repackaged in easily transportable paperback editions, these informative titles - written by frontline executive education professors and modeled after the programs of the nation's top business schools - will find new popularity with today's on-the-go, every-second-counts executive.

John L. Colley Jr. is the Almand R. Coleman Professor of Business Administration at the University of Virginia's Darden Graduate School of Business. Jacqueline L. Doyle is the General Motors post-doctoral fellow and a visiting assistant professor of business administration at the Darden School. Robert D. Hardie is a visiting assistant professor of business administration at the Darden School.