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"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." - "Los Angeles Times". Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field - and outlines the fundamentals needed to build customer loyalty that will last.

Frederick Newell is CEO of the international consulting firm Seklemian/Newell. For more than 20 years, he has been guiding marketing strategies for a broad spectrum of important consumer-marketers across the globe as one of North America's leading experts in database marketing, customer relationship management, and the planning, developing, and implementing of customer-based marketing programs. Mr. Newell is a frequent speaker in the U.S., Canada, Mexico, Latin America, Australia, the U.K., Spain, and the Far East. He is an author, columnist, contributing editor, and editorial director for several national and international advertising/marketing trade publications; past member Editorial Advisory Board Marketing Strategy Letter; member of the International Retail Marketing Network; visiting professor at Universidad de Belgrano (Buenos Aries); and visiting lecturer at the Fuqua School of Business at Duke University. Mr. Newell is a member of the Board of Directors and Executive Committee of the Retail Advertising and Marketing Association, International. He has produced seminar series for the Annual Retail Advertising Conference, and produces his own annual Database Marketing Conferences. He was named Advertising Professional of the Year in 1985 and has been named to the Retail Advertising Hall of Fame. Mr. Newell is author of The New Rules of Marketing (McGraw-Hill, 1997).