Research Methods in Psychology - Tapa blanda

Now in its ninth successful edition, Research Methods in Psychology unites students’ passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research -- from the basics of scientific inquiry, ethical conduct, and controlled observation to correlational, experimental, and applied approaches to research. Throughout, students learn research methods within the context of classic and contemporary studies from diverse areas of psychology.

Eugene B. Zechmeister is a Professor of Psychology at Loyola University of Chicago, a large metropolitan university where he has taught both undergraduate and graduate courses since Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. A specialist in the field of human cognition, Professor Zechmeister authored, with S.E. Nyberg, Human Memory: An Introduction to Research and Theory (Brooks/Cole, 1982), and with J.E. Johnson, Critical Thinking: A functional Approach (Brooks/Cole, 1992). He is a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the American Psychological Society. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. Professor Zechmeister currently is the Undergraduate Program Director for the Loyola University of Chicago Psychology Department.