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Reseña del editor
This is a text and casebook. The text portion is from "A Preface to Marketing Management", and is intended to serve as an overview for critical issues in marketing management. There are over 40 cases and more than 60 per cent are new to this edition. Several of the cases feature technology companies and highlight new examples. The book shows how teams of people representing all areas of business work together to solve problems and create business strategies. The expanded coverage of marketing research offers an emphasis on both qualitative and quantitative research methods.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw-Hill Inc.,US
- Año de publicación2000
- ISBN 10 007118130X
- ISBN 13 9780071181303
- EncuadernaciónTapa dura
- Número de páginas896
EUR 52,83
Gastos de envío:
EUR 39,33
De Reino Unido a Estados Unidos de America
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Marketing Management: Knowledge and Skills (6th Edition)
Publicado por
McGraw-Hill, USA, 2000
ISBN 10: 007118130X
ISBN 13: 9780071181303
Antiguo o usado
Soft cover
Librería: SAVERY BOOKS, Brighton, East Sussex, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Very Good Plus. 5th or later Edition. SOFTCOVER. Flat spine. Flat covers. Clean & tight. No inscriptions. Flat pages. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref 8/26. Marketing Management: Knowledge and Skills. Nº de ref. del artículo: 045650
Gastos de envío:
EUR 39,33
De Reino Unido a Estados Unidos de America
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