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Reseña del editor:
NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.
Reseña del editor:
This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the benefits of cross-functional teams.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw-Hill Education
- Año de publicación1999
- ISBN 10 0071175164
- ISBN 13 9780071175166
- EncuadernaciónTapa blanda
- Número de edición6
- Número de páginas560
- Valoración
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New Products Management
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McGraw-Hill School Education Group
(1999)
ISBN 10: 0071175164
ISBN 13: 9780071175166
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New Products Management (The Irwin/McGraw-Hill series in marketing)
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Descripción Paperback. Condición: Very Good. New Products Management (The Irwin/McGraw-Hill series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780071175166
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New Products Management (The Irwin/McGraw-Hill series in marketing)
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ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780071175166
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New Products Management (The Irwin/McGraw-Hill Series in Marketing)
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Irwin / McGraw Hill
ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 5-0071175164-G
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New Products Management (The Irwin/McGraw-Hill Series in Marketing)
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Irwin / McGraw Hill
ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 11-0071175164-G
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New Products Management
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McGraw-Hill Education (ISE Editions)
(2000)
ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-841-368
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New Products Management
Publicado por
McGraw-Hill Education (ISE Editions)
(2000)
ISBN 10: 0071175164
ISBN 13: 9780071175166
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Softcover
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Descripción Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-841-363
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New Products Management
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(2000)
ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780071175166. Nº de ref. del artículo: 8955781
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New Products Management (The Irwin/McGraw-Hill Series in Marketing)
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ISBN 10: 0071175164
ISBN 13: 9780071175166
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Descripción Paperback. Condición: Very Good. Very Good. book. Nº de ref. del artículo: ERICA53800711751645
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