Strategic Management (McGraw-Hill International Editions Series) - Tapa blanda

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.

Alex Miller, University of Tennessee.