The text will cover both financial and managerial accounting theory with a strong emphasis on accounting information systems. It will be different from the other theory books available in that it will not focus solely on the FASB, its misison statement, and the rationale for specific FASB standards. Demski's book will look at the challenges faced by accounting information users/preparers and the role accounting information systems play.
A second competitive advantage is the authorship of the book. No other theory book is written by academics of the same caliber as Joel and John. This is significant given that accounting theory is taught all around the world.
Joel is the Eminent Fisher Scholoa at the Fisher School of Business at the University of Florida, where he has been since 1994. Prior to that, Joel was on the faculty at Yale, Stanford, and the University of Chicago. He has been on the editorial board fo the mafor three Accounting Journals and is considered by many to be one of the foremost accounting scholars in the world. He ahs been the dissertation advisor for manu fo the leading academics including Rick Antle (Yale)a dn Srikant Datar (Harvard). Joel has published a highly regarded Advanced Managerial Accounting text with Kluwers and two editions of a Cost Accounting text. In addition to his research acumen, Joel has proven himself as a teacher by winning several school awards.