Artículos relacionados a Retailing Management
Book by Levy Michael Weitz Barton A
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Reseña del editor:
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
Biografía del autor:
The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.
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- EditorialMcGraw-Hill Education
- Año de publicación2006
- ISBN 10 007110688X
- ISBN 13 9780071106887
- EncuadernaciónTapa blanda
- Número de edición6
- Número de páginas832
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Retailing Management
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ISBN 10: 007110688X
ISBN 13: 9780071106887
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Descripción Softcover. Condición: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-648-054
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Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071106887. Nº de ref. del artículo: 9215324
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Retailing Management
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ISBN 13: 9780071106887
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Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071106887. Nº de ref. del artículo: 9215323
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Descripción Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780071106887. Nº de ref. del artículo: 9823035
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Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071106887. Nº de ref. del artículo: 9479117
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Retailing Management
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Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071106887. Nº de ref. del artículo: 9479128
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Retailing Management (6th/Intl Edn)
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Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780071106887. Nº de ref. del artículo: 7072745
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Retailing Management (6th/Intl Edn)
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McGraw-Hill Irwin
(2007)
ISBN 10: 007110688X
ISBN 13: 9780071106887
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Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780071106887. Nº de ref. del artículo: 7072746
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Retailing Management (McGraw Hill International Editions)
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McGraw Hill Higher Education
(2006)
ISBN 10: 007110688X
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Descripción Paperback. Condición: Sehr gut. 6. Auflage. leichte Druckstelle längs über die Covervorderseite, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 147606 Sprache: Englisch Gewicht in Gramm: 1440. Nº de ref. del artículo: 356523
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