Designers' Self-promotion - Tapa dura

Designers' self promotion. How designers and design companies attract attention to themselves.

Condición: Sehr gut. 144 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Selbstdarstellung für Designer. Mit 150 Beispielen für Businesscards, Websites, Portfolios -- They say there's no such thing as bad publicity, but when it comes to self-promotion the pitfalls are wide and deep. Designers and design companies face a special challenge because every self-promotional item they produce - every brochure, web page, flyer, poster or artifact - is also an example of their work, a showcase of their creative talent. When self-promotion misfires, the results can be disastrous. Poor design judgement, an inappropriate concept or a badly timed mailing can all alienate existing clients or deter good prospects. On the other hand there is no doubt that confident, original promotional work that intrigues and entices can be the first step in a long and fruitful relationship. This unrivaled collection of work from design studios around the world shows a wide range of solutions to the thorny, perennial problem of self-promotion. The freshness and diversity of approach reveals that although everyone is saying essentially the same thing - ME, ME, ME -there are near-infinite ways of saying it. This book is intended to inspire, inform, and amuse. It is an essential reference for graphics professionals and students and an original sourcebook for anyone who commissions design or is simply fascinated by the creative process. ISBN 006621355X Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Nº de ref. del artículo: 932290

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