The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

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9780062302519: The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

 In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.  

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From the Back Cover:

How can work be delightful—perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.

It's an indispensable part of our lives, from the long hours we work to the products and services we buy—and yet business seems divorced from the full expression of our humanity. For many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.

In this smart, playful, and provocative book, Tim Leberecht, one of today's most original business thinkers, argues that we underestimate the importance of romance in our lives and proposes that we can find it in products, experiences, and organizations that connect us with something greater than ourselves.

In the face of eroding trust in capitalism, pervasive technology, and the desire to quantify our behaviors, The Business Romantic reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honor our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten "Rules of Enchantment" that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

A data analyst who is enamored with the intrinsic beauty of spreadsheets; the "voice" of Twitter; an Argentinian couple who reinvent shoelaces in a quest to reimagine the obvious; a performer who helps innovators through fake corporate seminars; rebels-in-residence who challenge their company's conventions; a pop-up magazine that exists for just one night; a legacy brand built on absence; a secret society that catalyzes organizational change—these are some of the fascinating characters and groups you will meet in this witty and rousing ramble through the world of Business Romanticism.

Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life.

About the Author:

Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Microsoft, Samsung, Starbucks, and Tencent create meaningful experiences. He is the former chief marketing officer of Frog Design, a product-innovation and strategy firm acclaimed for its work with Apple and many other Fortune 500 brands. His writing has appeared in publications such as Fast Company, Forbes, Fortune, and Wired. He has spoken at such venues as TEDGlobal, the Economist Big Rethink, DLD, the Silicon Valley CEO Summit, and the World Economic Forum. His TED Talk "3 Ways to (Usefully) Lose Control of Your Brand" has been viewed by almost a million people to date. He was born and raised in Germany, and lives in San Francisco with his wife and daughter.

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Leberecht, Tim
Editorial: Harper Collins 2015-01-06 (2015)
ISBN 10: 0062302515 ISBN 13: 9780062302519
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Descripción Harper Collins 2015-01-06, 2015. Hardcover. Estado de conservación: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780062302519B

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Tim Leberecht
Editorial: HarperBusiness, United States (2015)
ISBN 10: 0062302515 ISBN 13: 9780062302519
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Descripción HarperBusiness, United States, 2015. Hardback. Estado de conservación: New. Language: English . Brand New Book. In this smart, playful, and provocative book, one of today s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business--by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals--these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents Rules of Enchantment that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives. Nº de ref. de la librería KNV9780062302519

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Tim Leberecht
Editorial: HarperBusiness, United States (2015)
ISBN 10: 0062302515 ISBN 13: 9780062302519
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Descripción HarperBusiness, United States, 2015. Hardback. Estado de conservación: New. Language: English . Brand New Book. In this smart, playful, and provocative book, one of today s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business--by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals--these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents Rules of Enchantment that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives. Nº de ref. de la librería KNV9780062302519

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Tim Leberecht
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97800623025190000000

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Editorial: Harpercollins (2015)
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Descripción Harpercollins, 2015. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VC-9780062302519

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Descripción Harper Collins Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0062302515

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Descripción HarperBusiness. Hardcover. Estado de conservación: New. 0062302515 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2132256306

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Descripción HarperBusiness, United States, 2015. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In this smart, playful, and provocative book, one of today s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business--by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals--these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents Rules of Enchantment that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives. Nº de ref. de la librería BTE9780062302519

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