How the World Sees You: Discover Your Highest Value Through the Science of Fascination - Tapa dura

Hogshead, Sally

3,63

1.321 calificaciones proporcionadas por Goodreads

9780062230690: How the World Sees You: Discover Your Highest Value Through the Science of Fascination

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ISBN 10: 0062230697 ISBN 13: 9780062230690

Editorial: Harper Business, 2014

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Cr�ticas:

"The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn "the best of how the world sees you" and how to use it to communicate more effectively." -- --800CEORead "[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market." -- --Publishers Weekly

Rese�a del editor:

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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EditorialHarper Business
A�o de publicaci�n2014
ISBN 10 0062230697
ISBN 13 9780062230690
Encuadernaci�nTapa dura
N�mero de p�ginas448
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How the World Sees You: Discover Your Highest Value Through the Science of Fascination

Hogshead, Sally

Publicado por Harper Business (2014)

ISBN 10: 0062230697 ISBN 13: 9780062230690

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Hogshead, Sally [Hardcover ]

Hogshead, Sally

Publicado por HarperBusiness (2014)

ISBN 10: 0062230697 ISBN 13: 9780062230690

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination (Hardback or Cased Book)

Hogshead, Sally

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination [Hardcover] Hogshead, Sally

Hogshead, Sally

Publicado por Harper Business (2014)

ISBN 10: 0062230697 ISBN 13: 9780062230690

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