TMNT have been on GMTV since premiering on July 20.The initial indications from both GMTV and Vivid Imaginations(master Toy licensee) are that the Turtles this time around have superceded their expectations.
"GMTV is delighted with the ratings for TMNT which, after only 5 weeks, has produced some of our highest shares of the kids audience so far this year", says Brian Hughes, Head of Kids Programming at GMTV.
With an average 30% share for boys 4-9 and 21% share for kids overall, Turtles peaked at a 37% share last week with ratings increasing week on week.
With regard to Toy sales, the Turtles figurines have become No.10 on the industry Top 50 for July (NPD figures). Key retailers such as Woolworths have witnessed some fantastic initial sales; Jo Hall, Woolworths Commercial Director stated, "based on initial sales it looks like the new Turtles will be just as big as the first time!", predicting them to be number one for Christmas.
Fox Kids will launch the Turtles on their channel during October half-term, airing the show at both 10a.m. and 4.30p.m. daily. The launch will be promoted heavily both on and off line themed around the 'Week of the Ninja'.
In the lead up to Christmas additional products will be launched priming the market for the major launch in 2004.
This 3D Activity and Fact File, with 3D glasses, will have all Turtles fans calling out Cowabunga!
Prepare to get out of the way fast as the super smackdown Turtles leap off the page in this 3D guide to all things green. With your cool 3D spex you can meet the Turtles and learn about their mondo cool inventions, visit the mean green sewers and then complete the 3D puzzle challenges. Grab your spex and enter the world of the coolest heroes to ever live in a sewer.
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