Character of a Corporation - Tapa blanda

Críticas

‘If you want to grasp what it takes, personally and ethically, to change
‘culture’, read this book’
Stephen R. Covey

Reseña del editor

The Character of a Corporation introduces a radical new way of thinking about corporate culture – that elusive component of business – which has the power to destroy organizations, or create a sustainable, long-term competitive edge.

· It is corporate culture which really makes organizations triumph in the long term. And yet corporate culture is the single most underutilized weapon companies possess.
· World-renowned management experts Gareth Jones and Rob Goffee introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture – Networked, Mercenary, Fragmented and Communal – this book advises executives on how to change their culture and answers two vital questions:
What is your organization’s culture?
Is it the right one for the business challenges of the 21st century?
· In addition, the authors address the ethical issues of ‘manipulating’ the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.