Customer Intimacy - Tapa blanda

‘A brilliant concept... a brilliant book... a mother lode of useable ideas’
Tom Peters

Bestselling author of The Discipline of Market Leaders shows how companies can profit from establishing closer, more co-operative customer-supplier relationships.

One in three market-leading companies is making the most of ‘customer intimacy’ – when suppliers and customers work together as if they were two different aspects of the same organization, jointly pursuing mutual success.

Wiersema is a leading business strategist and consultant to high-performing companies. He describes how customer intimacy works, how to implement it and what pitfalls to look out for, and illustrates with examples from the top companies, including:

Black & Decker, British Airways, Chrysler, Colgate-Palmolive, Fisher-Price, IBM, Levi Strauss, Microsoft, Procter & Gamble, Xerox and many more.