Customer Innovation: Customer-centric Strategy for Enduring Growth - Tapa blanda

"Will stand the test of time." (Beverly Landais CMgr FCMI (CMI Management Book of the Year judge) 2015-02-09)

"I've already thought of a couple of people I will recommend this book to." (Philip Crisp CMgr FCMI FIC CMC Chartered FCIPD (CMI Management Book of the Year judge) 2015-02-09)

"Companies can be customer-focused and innovative at the same time, the author contends, and she illustrates how they can use an outside-in approach by starting with the market and designing a strategy around it by building and changing based on the customer. She details a model that involves connecting with the market to anticipate changes based on customer needs, converting customer insights into change, and collaborating with others where capabilities fall short using three lenses: focusing on existing customers, considering the entire path customers take to accomplish an outcome that a product helps them realize, or capturing the signals from emerging change in the periphery of the market." (Book News, Inc.)

"The essence of customer innovation is that the organization and its ecosystem are a united force in addressing a market demand. The book gave me several ideas which could be applied in my own business context, particularly with regard to collaborating with customers in developing innovations. I have read several books on innovation recently, and this is one of the best." (John Gibbs, Leading Business Books)

"Does a fantastic job of tying together a number of what some would consider disparate pieces of the puzzle into a cohesive formula to achieve customer centricity. If you are a leader in charge of driving customer-focused change, then this book is an absolute must-read." (Customer Centricity, Inc.)