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Do you sincerely want to be rich?": the full story of Bernard Cornfeld and IOS.

Raw, Charles, Bruce Page & Godfrey Hodgson

14 valoraciones por Goodreads
ISBN 10: 0670280631 / ISBN 13: 9780670280636
Editorial: The Viking Press, New York, 1971
Condición: Good Encuadernación de tapa dura
Librería: Yushodo Co., Ltd. (Fuefuki-shi, Yamanashi Pref., N/A, Japon)

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xii, 400 p. Ex-Library. 25 cm. Stamped on title page and front edge. N° de ref. de la librería L01480

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Detalles bibliográficos

Título: Do you sincerely want to be rich?": the full...

Editorial: The Viking Press, New York

Año de publicación: 1971

Encuadernación: Hardcover

Condición del libro:Good

Edición: 3rd printing

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Sinopsis:

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: Do you sincerely want to be rich? In this eye-opening yet entertaining book, an award-winning Insight team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

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Since 1960, we mainly have continued to specialize in bringing antiquarian books, academic western books and published materials, doctoral dissertations, microforms and electronic publications to its university and academic clients throughout Japan. We strive to be not the largest, but the "first and foremost" specialist firm in Japan.

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