Marketing Management - Knowledge and Skills (English version of the 10th edition of Business Administration classic textbook)(Chinese Edition) - Tapa blanda

Paperback. Pub Date: 2012 Jun Pages: 539 Language: English in Publisher: People's University of China Press consolidate the marketing knowledge and the development of marketing skills both. Create a model of the six stages of learning methods. and the methods and tools of this framework of rules and layout. marketing knowledge and concepts. analyze real marketing problems. as well as the formulation of marketing decision-making skills. rigorous logic and clear context of an integrated marketing learning process highlighted the learning and closely integrated. Flexible to adapt to the requirements of the marketing teaching. The model of the six stages of learning methods is very flexible and can be easily adapted to different levels of students' needs and teaching purposes. For example. for the beginner. the focus can be on science and gives a comprehensive overview of market...