Vocational marketing professional planning materials: Public Relations(Chinese Edition) - Tapa blanda

Paperback. Pub Date: 2006 02 of Pages: 266 in Publisher: Machinery Industry Press. higher vocational marketing professional planning materials: the heart of public relations succinctly and training. competency-based principle. prominent higher vocational teaching characteristics. focusing on skills and practicality. Optimized theoretical content of the book is on the public relations and concise. highlighting the case teaching into organic and the latest theoretical and practical experience of each chapter. and thus construct a more innovative and reasonable system. The book is divided into 11 chapters. the main contents include Introduction to public relations. the emergence and development of public relations. the constituent elements of public relations. public relations personnel and institutions. the work program of public relations. public relations etiquette. public r...