International Business English textbook series regular higher education eleven five national planning materials : Electric - Tapa blanda

E-commerce

Librería:

liu xing
(Nanjing JiangSu, JS, China)

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Descripción paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages Number: 179 Language: . Publisher: ; 1 (201161). Contents : Unit Overview Of E-commerce Information Box 1.1 Introductory Case 1.2 Understanding E-commerce 1.3 Evolution of E-commerce 1.4 Business Models of E-commerce 1.5 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 2 Foundations ofE-commerce Information Box 2.1 Introductory Case 2.2 E-commerce vs.Traditional Commerce 2.3 Major Categories of E-commerce 2.4 Benefits and Limitations of E-commerce 2.5 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 3 Infrastructure forE-commerce Information Box 3.1 Introductory Case 3.2 Internet Notions 3.3 Web Hosting and Website 3.4 Internet Security 3.5 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 4 Electronic paymentSystems Information Box 4.1 Introductory Case 4.2 Electronic Payment Systems (EPS) vs.Traditional Payment Systems 4.3 Electronic Payment Categories 4.4 Secure Requirements of E-payment Systems 4.5 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 5 BusinessStrategyof E-commerce Information Box 5.1 Introductory Case 5.2 Strategic Planning Process 5.3 SWOT Analysis 5.4 E-commerce Strategy Implementation 5.5 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 6 B2B. B2C & C2C E-commerce Information Box 6.1 Introductory Case 6.2 Business-to-business E-commerce 6.3 Business-to-consumer E-commerce 6.4 Comparison of B2B and B2C 6.5 Consumer-to-consumer E-commerce 6.6 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 7 OnlineAdvertising Information Box 7.1 Introductory Case 7.2 An Introduction to Online Advertising 7.3 Key Terminologies in Web Measurement 7.4 Online Advertising vs.Traditional Advertising 7.5 Online Advertising Models 7.6 Measurement of Online Advertising 7.7 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 8 E-commerce GlobalIssues and Development in China Information Box 8.1 Introductory Case 8.2 Global E-commerce Framework 8.3 Barriers to E-commerce Development 8.4 E-commerce Development in China 8.5 Features and Barriers to E-comnrce Development in China 8.6 Unit Case Online Activities .In-class Activities .After-class Activities .Up-to-date Workshop Key Terms and Concepts Projects for AssignmentReferencesFour Satisfaction guaranteed,or money back. Nº de ref. del artículo: MB1107

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