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Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries - Tapa blanda
Reseña del editor:
Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.
Biografía del autor:
Amirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center modules to partner integration, and Electronic Data Interchange.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2011
- ISBN 10 3847312510
- ISBN 13 9783847312512
- EncuadernaciónTapa blanda
- Número de páginas100
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Failure Elements of Implementing Crm Systems in Malaysian Enterprises
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries
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(2011)
ISBN 10: 3847312510
ISBN 13: 9783847312512
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Failure Elements of Implementing Crm Systems in Malaysian Enterprises
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises
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LAP LAMBERT Academic Publishing Dez 2011
(2011)
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries. 100 pp. Englisch. Nº de ref. del artículo: 9783847312512
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises A study on why CRM implementations fail to work as expected in developing countries
Publicado por
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3847312510
ISBN 13: 9783847312512
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Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783847312512
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises : A study on why CRM implementations fail to work as expected in developing countries
Publicado por
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3847312510
ISBN 13: 9783847312512
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries. Nº de ref. del artículo: 9783847312512
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises A study on why CRM implementations fail to work as expected in developing countries
Publicado por
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3847312510
ISBN 13: 9783847312512
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Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783847312512
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Publicado por
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3847312510
ISBN 13: 9783847312512
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mohtasebi AmirhosseinAmirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center m. Nº de ref. del artículo: 5509313
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