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This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt's Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator.
Biografía del autor:
Kashir Asghar has achieved his MSC in Marketing from University of Leciester United Kingdom in 2011.Prior to this he has done an MBA in Marketing from Pakistan.He brings with him 7 years of corporate experience in Marketing from multinational firms in Pakistan.He is the author of several cases studies and technical notes published by the ECCH UK.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2012
- ISBN 10 3844381155
- ISBN 13 9783844381153
- EncuadernaciónTapa blanda
- Número de páginas80
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Branding Pakistan
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Branding Pakistan: A Pakistani Students' Perspective
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(2012)
ISBN 10: 3844381155
ISBN 13: 9783844381153
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Branding Pakistan
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LAP Lambert Academic Publishing
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ISBN 10: 3844381155
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator. 80 pp. Englisch. Nº de ref. del artículo: 9783844381153
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Branding Pakistan A Pakistani Students' Perspective
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LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3844381155
ISBN 13: 9783844381153
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Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783844381153
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Branding Pakistan : A Pakistani Students' Perspective
Publicado por
LAP Lambert Academic Publishing
(2012)
ISBN 10: 3844381155
ISBN 13: 9783844381153
Nuevo
Taschenbuch
Cantidad disponible: 2
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator. Nº de ref. del artículo: 9783844381153
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Branding Pakistan A Pakistani Students' Perspective
Publicado por
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3844381155
ISBN 13: 9783844381153
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PAP
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Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783844381153
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Branding Pakistan
Publicado por
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3844381155
ISBN 13: 9783844381153
Nuevo
Tapa blanda
Cantidad disponible: > 20
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Asghar KashirKashir Asghar has achieved his MSC in Marketing from University of Leciester United Kingdom in 2011.Prior to this he has done an MBA in Marketing from Pakistan.He brings with him 7 years of corporate experience in Market. Nº de ref. del artículo: 5475652
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