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This work is one of its kind in its attempt to understand the functioning of the real estate development market in a growing economy like India. The study involved understanding macro level drivers that affect the development industry (supply side)and the firms' response to it (micro aspects). From the firms' perspectives it attempts to find out whether marketing spends on part of firms are a result of the mature consumer tastes, better amenities in the project, location of project, or change in socio-economic variables etc. Results were found to be mixed and interesting, with developers asserting that they operated in a sellers' market and that the consumers had very little say in terms of the pricing or locational preferences. Developers were keen on using the latest technologies and offer best amenities and quality of construction to the potential buyers.However to sell the project, word of mouth as against mass media emerged as the most dependable means of new and repeat business.
Biografía del autor:
Mona N. Shah (B.A, MBA, Ph.D, D.H.L), is Dean of School of Projects, Real Estate and Infrastructure Management at NICMAR, Pune, India. She has over 25 yrs. of experience in industry and academics. She has over 32 publications, 16 published cases and over 30 unpublished cases to her credit. She has edited a book "Property Matters Made Easy".
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2012
- ISBN 10 3659201170
- ISBN 13 9783659201172
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- Número de páginas288
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Marketing Real Estate in India: A Study of Pune's Real Estate Market
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Marketing Real Estate in India
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This work is one of its kind in its attempt to understand the functioning of the real estate development market in a growing economy like India. The study involved understanding macro level drivers that affect the development industry (supply side)and the firms' response to it (micro aspects). From the firms' perspectives it attempts to find out whether marketing spends on part of firms are a result of the mature consumer tastes, better amenities in the project, location of project, or change in socio-economic variables etc. Results were found to be mixed and interesting, with developers asserting that they operated in a sellers' market and that the consumers had very little say in terms of the pricing or locational preferences. Developers were keen on using the latest technologies and offer best amenities and quality of construction to the potential buyers.However to sell the project, word of mouth as against mass media emerged as the most dependable means of new and repeat business. 288 pp. Englisch. Nº de ref. del artículo: 9783659201172
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Marketing Real Estate in India A Study of Pune's Real Estate Market
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LAP Lambert Academic Publishing
(2012)
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ISBN 13: 9783659201172
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Marketing Real Estate in India : A Study of Pune's Real Estate Market
Publicado por
LAP Lambert Academic Publishing
(2012)
ISBN 10: 3659201170
ISBN 13: 9783659201172
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This work is one of its kind in its attempt to understand the functioning of the real estate development market in a growing economy like India. The study involved understanding macro level drivers that affect the development industry (supply side)and the firms' response to it (micro aspects). From the firms' perspectives it attempts to find out whether marketing spends on part of firms are a result of the mature consumer tastes, better amenities in the project, location of project, or change in socio-economic variables etc. Results were found to be mixed and interesting, with developers asserting that they operated in a sellers' market and that the consumers had very little say in terms of the pricing or locational preferences. Developers were keen on using the latest technologies and offer best amenities and quality of construction to the potential buyers.However to sell the project, word of mouth as against mass media emerged as the most dependable means of new and repeat business. Nº de ref. del artículo: 9783659201172
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Marketing Real Estate in India
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ISBN 13: 9783659201172
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Descripción Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shah Mona N.Mona N. Shah (B.A, MBA, Ph.D, D.H.L), is Dean of School of Projects, Real Estate and Infrastructure Management at NICMAR, Pune, India. She has over 25 yrs. of experience in industry and academics. She has over 32 publicat. Nº de ref. del artículo: 5139185
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Marketing Real Estate in India A Study of Pune's Real Estate Market
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(2012)
ISBN 10: 3659201170
ISBN 13: 9783659201172
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ISBN 10: 3659201170
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