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Consumers' Attitude Towards "Mamak" Food In Malaysia: Malaysia is a unique country as there are multi races and ethnics of people live together harmony with variety of food - Tapa blanda
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Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as "Mamak" food. "Mamak" food is popular among Malaysian and Tourist and can be found from roadside stalls to cafe or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to "Mamak" restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality and one variable of food attributes has a greater influence for customer dining intention. Simultaneously, other findings in this study can be used by other concepts restaurants to develop a competitive advantage that will further promote Malaysia as an interesting and colourful tourism destination in the world.
Biografía del autor:
Kartina Abu Bakar who is respected and well - experienced educator, has teaching experienced more than 16 years in Taylor's University, Subang Jaya Malaysia. She has obtained an MBA concentration in Hospitality and Tourism from University of Malaya and a degree in Hospitality Management from University of Toulouse France.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2012
- ISBN 10 3659173762
- ISBN 13 9783659173769
- EncuadernaciónTapa blanda
- Número de páginas92
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Consumers' Attitude Towards "Mamak" Food In Malaysia: Malaysia is a unique country as there are multi races and ethnics of people live together harmony with variety of food
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LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
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Consumers' Attitude Towards "Mamak" Food In Malaysia
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Consumers' Attitude Towards "Mamak" Food In Malaysia
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ISBN 10: 3659173762
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Consumers' Attitude Towards "Mamak" Food In Malaysia
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LAP Lambert Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as 'Mamak' food. 'Mamak' food is popular among Malaysian and Tourist and can be found from roadside stalls to cafe or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to 'Mamak' restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality and one variable of food attributes has a greater influence for customer dining intention. Simultaneously, other findings in this study can be used by other concepts restaurants to develop a competitive advantage that will further promote Malaysia as an interesting and colourful tourism destination in the world. 92 pp. Englisch. Nº de ref. del artículo: 9783659173769
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Consumers' Attitude Towards Mamak Food In Malaysia Malaysia is a unique country as there are multi races and ethnics of people live together harmony with variety of food
Publicado por
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
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Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783659173769
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Consumers' Attitude Towards "Mamak" Food In Malaysia : Malaysia is a unique country as there are multi races and ethnics of people live together harmony with variety of food
Publicado por
LAP Lambert Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
Nuevo
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as 'Mamak' food. 'Mamak' food is popular among Malaysian and Tourist and can be found from roadside stalls to cafe or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to 'Mamak' restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality and one variable of food attributes has a greater influence for customer dining intention. Simultaneously, other findings in this study can be used by other concepts restaurants to develop a competitive advantage that will further promote Malaysia as an interesting and colourful tourism destination in the world. Nº de ref. del artículo: 9783659173769
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Consumers' Attitude Towards Mamak Food In Malaysia Malaysia is a unique country as there are multi races and ethnics of people live together harmony with variety of food
Publicado por
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
Nuevo
PAP
Cantidad disponible: > 20
Librería:
Valoración
Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783659173769
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Consumers Attitude Towards Mamak Food In Malaysia
Publicado por
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3659173762
ISBN 13: 9783659173769
Nuevo
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Cantidad disponible: > 20
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abu Bakar KartinaKartina Abu Bakar who is respected and well - experienced educator, has teaching experienced more than 16 years in Taylor s University, Subang Jaya Malaysia. She has obtained an MBA concentration in Hospitality and T. Nº de ref. del artículo: 5136961
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