Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey - Tapa blanda

This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading.

Author has done Ph.D.,Master of Business Administration,Bachelor and Master of Science.He is MIMA (Member of Indian Management Association). He has more than 20 Publications in reputed International Journals and more such papers and books are going to be published .His areas of interest are Marketing,Consumer Behaviour,Data Analytics etc.