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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) - Tapa dura

 
9783319131467: Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
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<P>THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1995 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN ORLANDO, FLORIDA. THE RESEARCH AND PRESENTATIONS OFFERED IN THIS VOLUME COVER MANY ASPECTS OF MARKETING SCIENCE INCLUDING MARKETING STRATEGY, CONSUMER BEHAVIOR, ADVERTISING, BRANDING, INTERNATIONAL MARKETING, MARKETING EDUCATION, AMONG OTHERS.</P><P>FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, <I>JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS)</I> AND <I>AMS REVIEW</I>. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE.</P>

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This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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  • EditorialSpringer
  • Año de publicación2015
  • ISBN 10 331913146X
  • ISBN 13 9783319131467
  • EncuadernaciónTapa dura
  • Número de páginas332
  • EditorGomes Roger
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9783319386126: Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

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ISBN 10:  ISBN 13:  9783319386126
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Descripción Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 360 pp. Englisch. Nº de ref. del artículo: 9783319131467

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Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 1995 Academy of Marketing Science (AMS) Annual ConferenceOffers research and insights in the field of marketingIncludes contributions related to marketing research, marketing strategy, and consumer behav. Nº de ref. del artículo: 11788834

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Descripción Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nº de ref. del artículo: 9783319131467

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