Tri-Chevy Ads: The Marketing of the 'Hot Ones'

Take a nostalgic journey back to the mid fifties; the time of Elvis, the Platters and the birth rock 'n roll. See the Bel Air ads as they appeared in magazines back in late 1954. Then follow the evolution of America's favorite classic cars. This unbelievable CD-ROM collection of almost every 55 - 57 ad released by Chevrolet in the US (nearly 450!) will fascinate you for hours! PLUS 8 videos and TV commercials and the unforgettable Dinah Shore classic song ''See the USA in your Chevrolet''! This is the largest collection of the ''Hot Ones'' ads available in a single resource. HI-Tech Software multimedia titles are designed for Windows Xp/Vista/7/8/10 and later.