Reseña del editor:
If you're just getting started with SAP for Retail, or if you're considering implementing it, this is the one resource you'll need. Written in an easy-to-follow style, with real-world examples, this book provides all the tools and tips you need to understand how your company can work more effectively with SAP. Beginning with a general introduction, the book explains what SAP for Retail is, and how the different components relate to each other. From there, it explores the features of master data administration and the most important planning options. It reviews purchasing and order processing, and explains how important they are when managing supply chains. In addition, it teaches you how to manage customer relationships and improve customer retention. The book concludes by teaching you how to use Enterprise SOA to keep IT costs down, despite ever-changing business processes and requirements.
Biografía del autor:
Heike Rawe works as a Senior Information Developer for SAP. She has a technological and journalistic background. Having studied Information Sciences, Psychology, and New German Literature, she worked for several media companies and since 1998 for SAP. There she has taken on several roles before her current position, ranging from technical documentation to product management. For example, she was responsible for the concept, realisation, and management of the SAP NetWeaver Developer's Guide (https: //www.sdn.sap.com/irj/sdn/developersguide).
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